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What is 360 photography

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Posted 10 June 2022. 9:06am

What is 360 photography

When we go to a regular store, we can see the product that we are going to buy from all sides. To do this virtually, 360-degree photography can help us. Some users confuse it with 3D, but these are different things. What photo 360 looks like This is a set of several images taken from […]

When we go to a regular store, we can see the product that we are going to buy from all sides. To do this virtually, 360-degree photography can help us. Some users confuse it with 3D, but these are different things.

What photo 360 looks likeWhat is 360 photography

This is a set of several images taken from different angles. It is preferable to use a white background to create a better contrast. In order to get a complete picture of the subject, we need to make the image to rotate. For smooth movement a large number of photos is needed. There should be between 24 and 72. A larger number will result in a long download, which is not very convenient.

Instead of photography, video is sometimes used. To do this, you need a high-resolution device. Processing such material is more complicated, but the file can be divided into the required number of frames.

How to take photos 360

To obtain an image in this format, two methods are used:

  1. Movable platform. The product must be installed on it and scrolled. The camera stands still. The platform must be large enough to accommodate the subject of photography and be reliable to support its weight.
  2. Rails for camera movement. With this method of shooting, the product stands still, the camera spins over it. Rails are not often used for shooting because of the inconvenience and high cost. But you can’t do without them if you need to cover a large object.

Advanced Photos 360

Standard photos of this format involves moving left or right in one plane. But you can make this process more diverse. Why not show the picture for your website or online store in two or even three planes. A good effect is given by the method of animation. If you show how smoothly the drawers of the chest of drawers open and close, you will add a few percent to the conversion.

Scrolling of the product at some point can be temporarily suspended and animations added. Show how the doors and drawers of the advertised refrigerator work.

Difficult filming casesWhat is 360 photography

Not all items can be easily installed on platforms. For example, a handbag can simply be put on a turntable. And what to do with clothes? In this case, photographers go for a trick: they use a mannequin without arms, neck and other visible parts of the body. The user has the impression as if the clothes are on an invisible person.

And what about a toothbrush that can’t be installed vertically. Photographers resort to ingenuity in such cases. The brush is attached to the platform with a thin needle or hung on an inconspicuous thread.

It is difficult to shoot asymmetrical objects. To make high-quality shooting with them at once is problematic. You will have to create a set of the most successful frames after the completion of the photo shoot.

Photographers have to solve another problem. This applies to shooting objects from which glare is reflected. Here the professionalism is important to properly adjust the light in the studio. If this cannot be done, after shooting you will have to resort to the method of photoshopping. This is an expensive and difficult process.

Is it possible to take photos 360 at home

Wherever you take photos, you can’t do without expensive equipment. Home conditions aren’t as good as they are in studios. The studio is a place specially designed for professional shooting. But you can take photos of 360 at home. To do this, you should buy or even make a simple turntable and create a white background.

But it’s evident that only trained specialists are able to adjust the equipment, correctly set the light. Something can be taken from videos on the Internet. But this is clearly not enough to create full-fledged photos 360 at home.

 

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